Montag debuted her fashion line, Heidiwood, at a fashion show at the Hollywood and Highland shopping center in Hollywood on April 11, 2008. Shortly after, she promoted her line in New York City, at MTV's TRL, among other places.Montag's debut album, Superficial was digitally released on January 11, 2010. The album sold less 1,000 copies in its first day, and just over 1,000 copies its first week.
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