Shoshanna Lonstein Gruss is an American fashion designer and socialite.In The Simpsons episode "Bart Sells His Soul", the character Snake Jailbird has a girlfriend named Shoshanna, which, according to the episode's DVD commentary, was a reference to her. She appeared in the April 2, 2008 episode of America's Next Top Model. Lonstein Gruss appeared on The Big Idea with Donny Deutsch on October 9, 2007 to talk about the success of her company and has appeared in numerous other television programs, webcasts, and interviews over the years.