As an actress, Vodianova appears in Roman Coppola's 2001 film CQ. In September 2008, Vodianova stated that she was not interested in filmmaking because of her three children, however, she appears in director Alexander Kott's 2009 film Probka.In Spring 2009, Vodianova entered into a three-year agreement to be a brand ambassador for the French lingerie company Etam and will design a lingerie collection each season during the term of the agreement. The collections will be marketed under the brand Natalia pour Etam.