2008 hit an early high note for Miller when, on the February 12th episode of The Late Show with David Letterman, it was announced via a three-story billboard in New York City that Miller would grace the cover of that year's Sports Illustrated Swimsuit Issue. The tandem online launch of the issue drew record page views to the SI website: 228 million, a 41% increase over 2007. In September 2008, Sports Illustrated released a "Best of Marisa Miller" swimsuit calendar for the 2009 year.