Kelly Brook has appeared in commercials for Sky + and T Mobile, and modelled for Reebok. In 2010, she was chosen as the "new face and body" of lingerie maker Ultimo's advertising campaign.Brook appeared in the September 2010 issue of the American edition of Playboy magazine.In October 2010, Kelly Brook appeared live in a Clapham picture house to surprise cinemagoers as part of a promotion for Carlsberg and Sky 3D.In November 2010, Kelly presented an award at MTV's EMA's in Madrid.